Shahrukh Khan, Don 2: Zee Entertainment Bags Satellite Rights Of Rs 37 Lakh

Mumbai: Zee Entertainment Enterprises has acquired satellite broadcast rights for the upcoming movie of Shah Rukh Khan, Don 2, Chase continues, an estimated 37 million rupees rupees, said a senior Zee.

Jayantilal Gada, director of business acquisition in the film group Zee, did not reveal the size of the sevenyear deal, which is perhaps the largest satellite contract signed by Zee for the film.

Don2, the last major release of the film, the Hindi, which is also the first extension of the Khan in his two-decade career, wrapped all the pre-release versions of contracts, except for the satellite deal.

"The satellite is an important source of income for all leading and producers, including us," said Reliance Entertainment chief strategy officer Priti Shahani.

For Reliance Entertainment, which acquired the film from the producers Ritiesh Sidhwani, Farhan Akhtar and Shah Rukh Khan, 2011 was a year of bumper, with their last two movies crossing RS100-crore mark in terms of the collection.

According to industry sources who requested anonymity, Reliance paid about Rs 85 RS80-buy film and have spent around Rs22 lakh to printed publications and marketing films.

Although high international capital King Khan's brand will help rake in the dough Reliance in more than 100 overseas markets, some 3,000 prints of films in the domestic market will keep ringing the cash register.

Don 2 will also have a 3D-release, another 550 screens, said Utpal Acharya, head of distribution and acquisition of Reliance Entertainment. Reliance has also received a high amount of satellite Don2 compared to their other films this year.